James Bridle’s article “Something is wrong on the internet” provides a critical analysis of the disturbing and often inappropriate content that is targeted towards children on popular online platforms. While the article explores several issues related to online content, one of the key themes is the topic of misinformation. Bridle argues that the algorithms that drive these platforms are designed to keep users engaged and consuming more and more content. However, this often leads to a proliferation of misinformation, propaganda, and conspiracy theories that can have serious real-world consequences. The author highlights the dangerous potential of this misinformation, citing examples of how it can contribute to the spread of fake news, extremist ideologies, and even political manipulation. Bridle’s discussion of misinformation is particularly noteworthy because it underscores the need for critical thinking and media literacy in the digital age. He argues that the problem with the algorithms that drive these platforms is that they are designed to bypass critical thinking and encourage users to consume more content without questioning its validity or accuracy. This, in turn, creates a breeding ground for misinformation to thrive. The author’s emphasis on critical thinking and media literacy is especially relevant today, as the prevalence of misinformation and fake news continues to grow. Overall, Bridle’s article is an important reminder of the dangers of misinformation in the online world and highlights the need for individuals to be mindful of the content they consume and to approach it with a critical eye.